Le lexique Data Marketing par Artefact

A/B Testing

Ad Tech

Batch

Capping

Cookie

DAM - Digital Asset Management

Data Layer

Data Scientist

Datalake

Dataviz

DCO - Dynamic Creative Optimization

DMP - Data Management Platform

DSP - Demand Side Platform

Header Bidding

Look Alike

Machine Learning

MVP - Minimum Viable Product

Métadonnées

Native Advertising

OGC - Outil de gestion de campagne

Onboarding

PII - Personally Identifiable Information

Pixel-to-Server

Programmatique

RCU - Référentiel Client Unique

RFM - Recency Frequency Monetary

SSP - Supply Side Platform

Taxonomie

TMS - Tag Management System

Trafficking